2013 was pretty impressive. The Jeep Cherokee made an auspicious debut at our Missoula, MT dealership. As a matter of fact, it was a hot item around the country as the nameplate managed to deliver over 25,000 units in just its first two months on the market.
Of course, with only 60 days or so on the road, it couldn't rival the pace set by its bigger brother, the Jeep Grand Cherokee. The luxury SUV sold a full 255,005 units last year, leading the brand to their best twelve months of sales ever.
After tallying up the figures across the board, the Jeep brand made 701,626 drivers around the world very happy campers in 2013. That is, indeed, an all-time record for the automaker, but they're certainly not going to kick back and coast through 2014. On the contrary, the brass is already looking on to bigger and better things.
Chrysler boss Sergio Marchionne has set a goal for selling 1 million Jeep vehicles this year. Clearly, he has big expectations. However, when you take a closer look at the numbers, it doesn't seem like much of a stretch. Here's how we broke it down:
- The Jeep Cherokee only contributed to the 2013 sales surge for two months.
- Despite its short run last year, the model went above and beyond what was expected of it.
- Given its strong start, Jeep executives have decided to assemble roughly 300,000 units in 2014.
- If those vehicles are sold and the rest of the lineup matches its 2013 performance, then we're already knocking on 1 million's door.
If you'd like to get a feel for the record-breaking Jeep lineup, then just stop into Lithia Chrysler Jeep Dodge Of Missoula showroom today and we can get you setup behind the wheel of hot item you like.